Identity and Packaging Design
RALA
Silver Addy’s Award and a GDUSA Packaging Design Award
I created Rala, a clothing design company. It was started and run by two brothers, Rob and Leo Adkins, who work together as a team of creatives, a photographer and clothing designer. Together they create products that are original, adventurous, cost-effective, beautiful and fun! Represented in the logo are their initials and the tagline is a combination of the brothers handwriting. A fitting package design for their products is a pizza box style package targeting Millennials. Adding a personal touch to the brand, I had the family members handwrite specific words used in the package and tissue paper design. The products are sold at retail locations such as PacSun, Forever 21 and H&M.
